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Nội dung khóa học
New This Week
Benefiting from TikTok-esque video feeds
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Giới thiệu
What’s trending in social media marketing?
00:00The value of micro vs. macro social media trends
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Format-and Feature-Related Social Media Trends
Incorporating music on social media
00:00Offering subscription-based content
00:00Creating original GIFs
00:00Advertising with existing organic content
00:00Adding a social layer to product
00:00Video content continues to be a key investment
00:00Visual search becomes more prominent
00:00Developing sub-brands with collab features
00:00Hosting podcasts on social media
00:00Experimenting with augmented reality on social media
00:00Original social media content gets priority
00:00Adding sonic branding to social media content
00:00Conversational AI on social media
00:00Text-heavy content still a social media must-have
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Channel-Specific Trends in Social Media Marketing
Revisiting niche networks
00:00Advertising on social media adjacent services
00:00Unbundling of Reddit into other services
00:00Experimenting with crypto social networks
00:00Fostering superfans on Discord
00:00Brand activations on Roblox
00:00The ongoing cultural impact of TikTok
00:00Superapps dominate the market
00:00Embracing the Reddit community
00:00Optimize for TikTok SEO
00:00Sponsoring TikTok livestreams
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Influencer Marketing Trends in Social Media
Repositioning products for influencer collaborations
00:00Pros and cons of influencer marketplaces
00:00Out-of-the-box sponsorships
00:00Tipping creators for more simplistic partnerships
00:00Creative uses of social media paywalls
00:00Sponsoring up-and-coming creators
00:00Working with Amazon influencers
00:00Micro-influencers come out on top
00:00Collaborating with influencers as a nonprofit
00:00Creators as brand consultants
00:00Live streaming in China evolves
00:00Hiring creators as social media managers
00:00Partner with LinkedIn creators
00:00Working with creators of viral sounds
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Trending Engagement Strategies in Social Media
Audience building with shows and series
00:00Launching reimagined social media contests
00:00The opportunity of localized social media marketing
00:00Integrating social media in other forms of advertising
00:00Reframing the narrative in your favor
00:00Partnerships thrive on social media
00:00Reconsidering shock value
00:00First-mover advantage
00:00Humanizing your messaging
00:00Cultivating shared social experiences in the metaverse
00:00Producing NFTs for your audience
00:00Leaders develop a social media strategy
00:00Social customer care increases in value
00:00Revisiting humor on social media
00:00Revisiting hashtag usage for discovery
00:00How to develop a social strategy for Web3
00:00Prioritize authenticity on social media
00:00Tighter social media budgets for brands
00:00AI social media tools drive content creation
00:00Prioritize storytelling instead of viral trends
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Social Causes and Demographic Trends on Social Media
Encouraging healthier social media usage
00:00Addressing systemic racism
00:00Counteracting misinformation on social media
00:00Navigating change and uncertainty
00:00Connecting with LGBTQ+ customers year-round
00:00Portraying women in ads accurately
00:00Gen Z impacts the industry
00:00Adapting to generational preferences
00:00Improving the accessibility of marketing
00:00Prioritizing future job skills in social media
00:00Build a positive platform with community moderation
00:00Video dubbing and audio captioning support accessibility
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Social Media Ecommerce Trends
China leads next ecommerce wave
00:00Product drops become the norm
00:00One-click social commerce reaches an inflection point
00:00Why social commerce for brands has stalled
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Privacy, Safety, and Regulatory Trends in Social Media
The impact of regulatory scrutiny
00:00Increased brand safety measures
00:00Opportunities as third-party identifiers fade away
00:00Navigating encryption across private social media
00:00Government regulations due to anticompetitive behaviors
00:00The aftermath of privacy changes at Apple
00:00Addressing structural and acute harms on social media
00:00Adapt to shifts in digital trust
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